PRINCIPAL & FOUNDER
LAUREN ROSSI
DESIGN VISION. CONSTRUCTION EXPERTISE. A HIGHER STANDARD.
LAUREN ROSSI is the principal of VISUELLE Design Group, VDG, a full-service luxury design and build firm headquartered in Scottsdale, Arizona. Specializing in luxury interior design, new builds, renovation and development, Visuelle is an extension of Ms. Rossi’s abilities to deliver unique perspective, style and vision for each client. Design services encompass her passion of quality and integrity above all, delivered with creative and fresh lifestyle trends.
Rossi became a General Contractor experiencing the demand for higher quality execution, materials and oversight on every project. Building VDG’s business with a 95%+ referral base is a testament to the long-term exceptional client relationships fostered through her high-touch process.
An Arizona native, Lauren graduated from Xavier College Preparatory in competitive Crew, a Board of Visitors Debutante, and graduated Summa Cum Laude from Arizona State University.
Lauren’s career began in construction. As a member and awarded young designer by ASID, she has affiliated with some of the most distinguished builders and notable developers, including Mark Candelaria of Candelaria Design, Eagle Luxury Properties and HGTV’s Smart Home.
VISUELLE Design Group was recognized in 2018 by the American Society of Interior Designers, Design Excellence Award for Singular Space. LUXE Magazine named Rossi a ‘designer to watch’ feature article.
EDUCATION & CREDENTIALS
Arizona State University
Summa Cum Laude
Design & Business
Xavier College Preparatory
Dean’s List
Arizona Flower Girl
Arizona Board of Visitors
American Society of Interior Designers (ASID)
Member & Awarded Young Designer
Arizona General Contractor
ROC #352371
RECOGNITION
American Society of Interior Designers
Excellence Award
2018
LUXE Magazine
Designer to Watch
2019
EXPERIENCE & AFFLIATIONS
Eagle Luxury Properties
HGTV Smart Home
Candeleria Design
Janet Brooks Design
Guided Home Design
PHILANTHROPY & COMMUNITY
The Care Fund
The International School of Arizona
SUNS 88 Charities
The Scottsdale Arts
Phoenix Children’s Hospital
PRINCIPAL
KYLE GESCHWENDER
FINANCE. OPERATIONS. CONSTRUCTION. REAL ESTATE. A DISCIPLINED APPROACH TO BUILDING.
Kyle J. Geschwender serves as Managing Principal of VISUELLE, bringing a multidisciplinary background in finance, investment management, real estate, construction and executive operations to the firm. Working alongside Lauren, he oversees the financial, operational, cabinetry and construction disciplines behind each residence.
Real estate and construction have been part of Kyle’s family for generations. His grandmother was a prominent Nebraska real estate developer who founded and grew one of the state’s largest real estate brokerages and became the first woman to serve as President of the Board of Realtors. His father later led one of the Midwest’s largest production homebuilders. Growing up around the business, Kyle gained early exposure to residential development and spent his summers working hands-on in construction.
While his roots were in real estate and construction, Kyle’s professional career initially took him in a different direction. He began in healthcare technology, helping develop and lead early electronic medical record solutions for surgical environments that were implemented across health systems internationally. He later held commercial leadership roles within private-equity-backed and Fortune 500 organizations before moving into finance, where he advised high-net-worth individuals and families and managed nearly half a billion dollars in client assets.
Today, he brings that experience in finance, operations, technology and large-scale execution to Visuelle, overseeing the business and construction side of the firm alongside Lauren.
EDUCATION & CREDENTIALS
Creighton University
Master of Investment Management and Financial Analysis
Summa Cum Laude
New York University
Financial Planning
University of Nebraska
B.S.B.A. in Banking & Financial Markets
CFP Board
Certified Financial Planner®
License # 383051
Project Mangement Institute
Project Management Professional (PMP®)
License # 2005262
Arizona Board of Realtors
Real Estate Broker
License # SA685023000
American Society of Quality
Six Sigma Green Belt
License # 17019
Financial Industry Regulatory Authority
Series 65
License # T0157887

