PRINCIPAL & FOUNDER

LAUREN ROSSI

DESIGN VISION. CONSTRUCTION EXPERTISE. A HIGHER STANDARD.

LAUREN ROSSI is the principal of VISUELLE Design Group, VDG, a full-service luxury design and build firm headquartered in Scottsdale, Arizona. Specializing in luxury interior design, new builds, renovation and development, Visuelle is an extension of Ms. Rossi’s abilities to deliver unique perspective, style and vision for each client. Design services encompass her passion of quality and integrity above all, delivered with creative and fresh lifestyle trends.

Rossi became a General Contractor experiencing the demand for higher quality execution, materials and oversight on every project. Building VDG’s business with a 95%+ referral base is a testament to the long-term exceptional client relationships fostered through her high-touch process.

An Arizona native, Lauren graduated from Xavier College Preparatory in competitive Crew, a Board of Visitors Debutante, and graduated Summa Cum Laude from Arizona State University.

Lauren’s career began in construction. As a member and awarded young designer by ASID, she has affiliated with some of the most distinguished builders and notable developers, including Mark Candelaria of Candelaria Design, Eagle Luxury Properties and HGTV’s Smart Home.

VISUELLE Design Group was recognized in 2018 by the American Society of Interior Designers, Design Excellence Award for Singular Space. LUXE Magazine named Rossi a ‘designer to watch’ feature article.

EDUCATION & CREDENTIALS

Arizona State University

Summa Cum Laude

Design & Business

Xavier College Preparatory

Dean’s List

Arizona Flower Girl

Arizona Board of Visitors

American Society of Interior Designers (ASID)

Member & Awarded Young Designer

Arizona General Contractor

ROC #352371

RECOGNITION

American Society of Interior Designers

Excellence Award

2018

LUXE Magazine

Designer to Watch

2019

EXPERIENCE & AFFLIATIONS

Eagle Luxury Properties

HGTV Smart Home

Candeleria Design

Janet Brooks Design

Guided Home Design

PHILANTHROPY & COMMUNITY

The Care Fund

The International School of Arizona

SUNS 88 Charities

The Scottsdale Arts

Phoenix Children’s Hospital

Kyle J Geschwender

PRINCIPAL

KYLE GESCHWENDER

FINANCE. OPERATIONS. CONSTRUCTION. REAL ESTATE. A DISCIPLINED APPROACH TO BUILDING.

Kyle J. Geschwender serves as Managing Principal of VISUELLE, bringing a multidisciplinary background in finance, investment management, real estate, construction and executive operations to the firm. Working alongside Lauren, he oversees the financial, operational, cabinetry and construction disciplines behind each residence.

Real estate and construction have been part of Kyle’s family for generations. His grandmother was a prominent Nebraska real estate developer who founded and grew one of the state’s largest real estate brokerages and became the first woman to serve as President of the Board of Realtors. His father later led one of the Midwest’s largest production homebuilders. Growing up around the business, Kyle gained early exposure to residential development and spent his summers working hands-on in construction.

While his roots were in real estate and construction, Kyle’s professional career initially took him in a different direction. He began in healthcare technology, helping develop and lead early electronic medical record solutions for surgical environments that were implemented across health systems internationally. He later held commercial leadership roles within private-equity-backed and Fortune 500 organizations before moving into finance, where he advised high-net-worth individuals and families and managed nearly half a billion dollars in client assets.

Today, he brings that experience in finance, operations, technology and large-scale execution to Visuelle, overseeing the business and construction side of the firm alongside Lauren.

EDUCATION & CREDENTIALS

Creighton University

Master of Investment Management and Financial Analysis

Summa Cum Laude

New York University

Financial Planning

University of Nebraska

B.S.B.A. in Banking & Financial Markets

CFP Board

Certified Financial Planner®

License # 383051

Project Mangement Institute

Project Management Professional (PMP®)

License # 2005262

Arizona Board of Realtors

Real Estate Broker

License # SA685023000

American Society of Quality

Six Sigma Green Belt

License # 17019

Financial Industry Regulatory Authority

Series 65

License # T0157887